Online Advertising World - Where Is It Heading?
Actually I don’t want to make a new post today but I just read two very interesting articles from TechCruch where Professor Eric Clemons and his white beard stated something negative about online advertising world: http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/
and
Inside the 2nd article, someone named Danny Sullivan from SearchEngineLand made his own statement to fight Eric Clemons’ article regarding the failing of online advertising world. Both articles are quite interesting and you may also want to check the comments. Even Matt Cutts was active there.
Well, as always, I only share what I want to share. These articles are interesting to me so I share it with you guys
oh and if you ask my opinion, actually I simply don’t care about where it’s heading. Since the first time I got involved in online advertising world, I never let someone else’s prediction or opinion affected me. I just researched my own competition, my own traffic, my own visitors’ behavior, and do what I have to do. If internet advertising world keeps declining, then we just have to adapt. As simple as that. Probably the only thing that’ll piss me off a bit is I have to study more and more
No, just kidding. I always love to study new things and new languages.
But well, if I have to sound my opinion, I guess I would disagree with the old guy (Clemmons). I mean, the current diminishing return of online ads is simply because of global crisis. It affects almost everything (although I don’t see its effect for my businesses). So well, I don’t think it’s such a big deal where the online ad revenue is heading. After all, the whole internet business revenue keeps improving and this is what important the most.
Oh btw, this is my vacation schedule:
* July 09 – Hong Kong (for a week)
* December 09 – London (for a week, to watch Arsenal live from Emirates Stadium)
* June-July 2010 – South Africa (probably for 2 weeks, don’t know yet .I want to watch World Cup live)
So If you want to meet me in these countries, let me know ok?