Posted by Ruddy on Mar 29, 2009 in
Marketing Actually I don’t want to make a new post today but I just read two very interesting articles from TechCruch where Professor Eric Clemons and his white beard stated something negative about online advertising world: http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/
and
http://www.techcrunch.com/2009/03/28/steel-cage-debate-on-the-future-of-online-advertising-danny-sullivan-vs-eric-clemons/
Inside the 2nd article, someone named Danny Sullivan from SearchEngineLand made his own statement to fight Eric Clemons’ article regarding the failing of online advertising world. Both articles are quite interesting and you may also want to check the comments. Even Matt Cutts was active there.
Well, as always, I only share what I want to share. These articles are interesting to me so I share it with you guys 
oh and if you ask my opinion, actually I simply don’t care about where it’s heading. Since the first time I got involved in online advertising world, I never let someone else’s prediction or opinion affected me. I just researched my own competition, my own traffic, my own visitors’ behavior, and do what I have to do. If internet advertising world keeps declining, then we just have to adapt. As simple as that. Probably the only thing that’ll piss me off a bit is I have to study more and more 
No, just kidding. I always love to study new things and new languages.
But well, if I have to sound my opinion, I guess I would disagree with the old guy (Clemmons). I mean, the current diminishing return of online ads is simply because of global crisis. It affects almost everything (although I don’t see its effect for my businesses). So well, I don’t think it’s such a big deal where the online ad revenue is heading. After all, the whole internet business revenue keeps improving and this is what important the most.
Oh btw, this is my vacation schedule:
* July 09 – Hong Kong (for a week)
* December 09 – London (for a week, to watch Arsenal live from Emirates Stadium)
* June-July 2010 – South Africa (probably for 2 weeks, don’t know yet .I want to watch World Cup live)
So If you want to meet me in these countries, let me know ok?
Tags: advertising, online, vacation
Posted by Ruddy on Feb 16, 2009 in
Marketing Different from SEO, you can’t never make your adwords or facebook ads campaign automatic if you work without employees. You always need to observe your campaign, see if something goes wrong, and edit your campaigns’ cost per click. You always need to do these stuffs if you want to maximize your profit from adwords and facebook ad campaigns. I’m talking about advertising campaign for e-commerce/affiliate websites, not brand exposure here.
The reason is simple, because sometimes (no matter how superb you are in adwords) Google slap your campaign. Well, I don’t know but from my experience, it looks like Google slapped affiliate sites quite often compared to normal e-commerce websites. So it looks like we can’t just leave the campaigns running by themselves if we are affiliates. If you ever read somewhere on the net about how to make huge sum of money from adwords by working 30 minutes or less every day, it’s almost a lie. They lied so they can make money by providing “dreams”
Did I say “almost”? Yes. Almost. Actually it’s possible but you need to know the trick. You can’t do it if you are on your own but if you LET someone else to work on your adwords campaign, you don’t have to monitor it anymore. It’s up to you if you don’t trust someone else to manage your adwords and facebook ad campaigns, but for me it works. You just need to do some extensive experiments.
Now how to find these people? Through elance and guru.com. Go find some adwords/internet marketing specialists who have at least 2 positive feedbacks and 0 negative feedback. Contact them and tell them you are interested to communicate with them. Usually I ask for their messenger ID and I chat with them. You have to interview them and let them prove they are really worth it. Unfortunately, you can’t “judge” them if you never had any experience in adwords…
You must understand how the adwords and facebook ad algorithms work. You have to know how to make your campaign profitable and then COMPARE it with these adwords specialists’ method. You ask them in details how they think they can make your websites profitable. If needed, you can even tell them one of your successful affiliate/e-commerce sites, then ask them how they can make it get even more success in adwords/facebook ads.
From most of the specialists, I’ve found 3 real pro specialists. I did some experiments with them. I tested their service and see how they managed my ads, how they tested their ad copies, how they reduced/increased CPC, etc. 2 of them did their work very well and made me more money although I have to pay their service for certain amount of fee. I must say if you have at least $10K per month for adwords and facebook ad campaigns, try them. Although they are not cheap but in the end you’ll make more money and what better is, they can make your campaigns automatic. However, usually these specialists’ work was kinda slow at the start.
Tags: advertising, adwords, e-commerce, facebook ad
