SEO Case Study I: Paid Links

Posted by Ruddy on Feb 8, 2009 in Marketing |

I’m gonna talk about SEO today. Search Engine Optimization is one of the main reasons why I can earn money from my affiliate websites. Of course I won’t rely on SEO  for my upcoming websites (including Hymoo) LOL. But I just wanna share what you might don’t know about Google and SEO.

OK here it is.Go to Google.com and type a competitive phrase there “diet pills”. I’ve been observing about this website: consumerpricewatch.net (sorry but no FREE backlink to this kind of website from me…). At “diet pills” and related keywords, you can always find consumerpricewatch.net at the top of the natural listing. Maybe he’s not always at the first position but at least he’s always at the top three.

Am I impressed by the content of this website? No. Personally I believe he’s working directly for the diet pill he recommended. The last time I checked his website, he was recommending Orovo and it was a direct link (not affiliate link). So it must be something. I don’t believe if Orovo or other crap diet pills really work. After all, every supplement in this world is overrated. They are produced to fool you.

So if consumerpricewatch.net is not a good and honest diet pill review site, how the hell can he stays on the top? Simple. Paid links! You can check his backlinks using backlink analyzer tools like Yahoo Site Explorer or whatever you want. I’ve come into conclusion that he has SO MANY backlinks from irrelevant blogs. He contacted the blog owners through paid link service providers (or directly, I don’t know) then he told those bloggers to create a post about “diet pills”. Of course inside the posts, these bloggers gave backlinks to him with his targeted anchor texts like “diet pills”, etc.

Usually people told us to focus on article marketing, directory submission, blog commenting, 3 ways link exchange, etc. But only several of them believe paid links are still having big impact for search engine optimization. Well, I don’t know what will happen in the future since I don’t work for Google but I know consumerpricewatch.net IS JUST one example that proves how effective paid links are.

Of course if you are not stupid enough, you won’t buy blogroll links or links inside resource pages. Try to buy in-content links inside unique articles and vary the anchor texts. Obviously they’ll help. Even from unrelated blogs and websites, they are still helpful as long as the posts related to your anchor texts.

To make everything clear here: I’m NOT the owner of that website. Consumerpricewatch.net is owned by someone else and I’ve been observing his SERPs because it’s quite interesting. He relies on paid links but he has been staying on the top of Google natural listing for competitive keywords since a long time ago. This is not kind of black hat SEO because I’ve seen websites with this kind of campaign always stay at the top of their targeted keywords.

If you ask me how I did it myself, I usually bought links for my affiliate websites through Digitalpoint. I also ever used some services like TLA or buyblogreviews but most of the websites listed there are totally crap. Digitalpoint forum, however, is a little bit different. You can find lots of link sellers and negotiate with them about the price.

Well, I don’t focus on my affiliate websites anymore. So to be honest, the last time I bought a link for my website is around 1-2 months ago. But I’m telling you, this is one of the golden keys to the top. I’ve experienced it myself and you can also analyze the competitive keywords on Google. Some websites “buy” their way to the top and they know what to buy and what to avoid. Do not buy blogroll links and links from directories. Buy in-content posts instead.

By the way, it is very easy to detect in-content paid links. If the anchor text looks like targeting keyword, it’s 90% paid link. And if the post is very irrelevant to the blog niche, it must be paid link as well.

*PS: Wait for my next post. SEO Case Study II: Link Exchange and Networking.

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