SEO, MFA/Affiliate Sites, and Google

Posted by Ruddy on Feb 4, 2009 in Marketing |

Search Engine Optimization is getting ugly, don’t you think? More and more people have joined the competition and they keep spamming Google by creating new websites every month. They create new sites for their own cross-linking benefits and also to do 4 or 5 ways in-content link exchange with their partners.

They also buy paid links to increase their websites’ visibility on Google natural listings. Even their domain names obviously are targeting the keywords. Websites like weightlosspills.net (targeting “weight loss pills”) and freedatingusa.com (targeting “free dating”) are just two examples.

Google themselves keep slapping affiliate and MFA sites in adwords. Because of that reason plus the financial crisis era, now lots of  people have switched their main marketing campaign from adwords to search engine optimization. I also don’t really like adwords so I understand if people prefer to do SEO than to pay $0.5 per visitor. If we can get more traffic with smaller investments, why not?

However, I want to talk about how Google never stopped these spamming people. What they (Google) want actually is simple, they want every website that comes out at the top of the natural listing is the one who provides best information. But you can see now in high-traffic keywords there are lots of affiliate, MFA, and small e-commerce websites. I mean small websites which look extremely similar to affiliate websites but they don’t sell affiliate stuffs (they sell their own stuffs).

The question is, how many months left (or years) before Google finally improve their algorithm and beat these MFA and affiliate websites? We all have seen the new Google feature, SearchWiki. If you login into your Gmail account and type something inside Google search field, you’ll see UP and X buttons everywhere. I still believe this SearchWiki feature has not yet affected Google SERPs in general (I mean, for people who do not login). But later, it might be.

Search engine optimizers have been trying so hard to be on the top of Google natural listings. They create new sites, they do 4 or 5 ways in-content link exchange with their link partners, they also buy paid links, and now they are on the top of their targeted keywords.

They even never really updated their websites’ content. They only update it once per week or even per two weeks to ping Google. To be honest, these kinds of websites are rubbish. They only want to sell their stuffs and Google gives them what they want. Sometimes it amazed me these websites have better rankings than Wikipedia in some keywords.

I know one day Google will improve their algorithm a lot and it’ll decrease this kind of spamming. But when?

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